Jason Vijil got to his management position with the national manufacturing company Nudo Products, Inc. by first mastering the art of generating leads. Lead generation is the first step in making sales, especially business-to-business (B2B). Because B2B sales are inherently different than selling products directly to customers, lead generation becomes important in different ways. Generally, when companies sell to customers, they need website traffic, pubic interest in the company, and incentives. It’s like throwing a hook out into the water with bait and waiting. You can bring customers to your shop or website, but in the end, you’re usually relying on strangers to pick your product over competitors.
As a Regional Business Development Manager, Mr. Jason Vijil covers five states for Nudo Products. His “responsibilities include account management and sales generation.” To keep other businesses buying from Nudo, Vijil has to nurture relationship and engage directly with leads, answering their questions and assuaging their concerns. Another key way Vijil generates new leads for the company is by employing both inbound and outbound marketing techniques to keep new leads coming into the pipeline.
Jason Vijil has continually made progress in finding and maintaining leads for the sales process with Nudo Products throughout his practice area.
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