Jason Vijil – The Importance of Product Marketing

Jason Vijil has a wide range of skills that he has developed over several years. He has experience in product marketing as well as account management. He works with Nudo Products, Inc. and is the business development manager of the Midwest region. He is a marketing professional, who has a strong knowledge of market research and analysis. Product marketing can play an important role in a number of industries.

Product marketing involves understanding your industry’s market and the market needs. It has a special emphasis on understanding the buyers’ habits in relation to the company. Product marketing is a part of product management and overlaps with a number of different fields. For example, product marketing is related to market research and solution selling. Professionals who work in the field focus on gathering data and using that data to create marketing strategies for their products.

Product marketers are skilled problem solvers, who often have a strong knowledge of the market they work in. They may be able to use their skills and knowledge to create a successful strategy, or to determine why a marketing strategy fails. These professionals focus on the value of a product and how much value a customer may attach to a product.

Product marketing can help companies of any size succeed. Vijil is a business professional, who has knowledge of product marketing and management. He works for a company in Springfield, Illinois but oversees operations in five different states. Jason Vijil has spent years developing his knowledge of marketing techniques.

Sources:
http://labs.openviewpartners.com/role-of-product-marketing-in-your-startup/#.V-tIH5MrKAw
http://www.rocketwatcher.com/blog/2010/06/product-marketing-increasingly-important.html

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Author: Jason Vijil

Jason Vijil has more than a decade of experience in market analysis. He started his career in marketing and research. He performed cold calls, and he interviews consumers in order to gather data. He analyzed data and put together reports for his superiors. Vijil is a successful professional, who has worked his way up through the marketing and sales industry.