Jason Vijil, a regional business development manager in Illinois, has experience in marketing and sales. He has strong communication skills and has worked in account management and client support. Solution selling can play an important role in marketing and business development management. If you are interested in building a career in marketing, you may need to learn about the basics of solution selling.
Solution selling is a form of marketing that involves determining customers’ needs. Other forms of marketing may focus on promoting a product features. However, professionals who use solution selling learn about their customers and determine how their products can fulfill their customers’ needs. Companies that use market research analysis may choose to use solution selling rather than other types of selling methods. Analysts may send customers questionnaires in order to determine their needs and how to better serve their customers.
Some good practices for solution selling include actively listening and asking good questions. Many professionals strive to get detailed answers from their clients, so that they are able to find products that are tailored to their customers’ needs. Another good tip is to offer customers guidance and advice about products. A good salesperson can help their customers determine their needs and find great products.
Solution selling is important because many buyers are well-educated and well-informed. Solution selling focuses on attracting customers who need their products rather than customers who have no use for their products. Jason Vijil has worked in business development for more than a year and has a background in marketing.